Marketing in the mobile wireless industry has certainly evolved over the past 20 years, but today’s rapid advances in technology are requiring marketing to move faster than ever. 

Annette Green, Vice President of Communications and Entertainment for SAS, discussed with Jenna Fiorito, Vice President of Acquisition Marketing for Time Warner Cable, how the digital age has changed consumer behavior, and how businesses and marketing are adjusting and responding accordingly.

Download this paper to learn how Time Warner’s marketing division ensures the company remains a top competitor in the industry and grows its customer base, including:  

  • How it uses social media to build brand awareness and loyalty.
  • The strategies and tools most effective for engaging its target audience.
  • The tools that best measure the effectiveness of its different marketing strategies. 
  • How it achieves companywide collaboration and interaction.  

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