Until a little more than a decade ago, merchandisers only had to deal with physical stores and websites. Add the recent boom in mobile and social channels to the shop-anywhere customers who expect a seamless shopping experience, and it's clear that while merchandisers must change the way they work in order to succeed, they simply don't have the tools to do an effective job.
This RIS report highlights what senior executive retailers think about the state of merchandising today and the obstacles and opportunities they currently face, including:
- The three most decisive elements in effective merchandising planning and forecasting.
- The top factors causing retailers to change their approach to merchandising.
- The merchandising technologies most in need of upgrading.