In our data-driven world, marketers can't just put campaigns together based on hunches and hope for the best. Retail giant Staples knows this well. With more than 24 million active customers, Staples relies on analytics for deep customer insight to keep its edge in a crowded and competitive marketplace.
"Consistently high campaign performance requires an ongoing stream of insight and a way to quickly transform that insight into an appropriate campaign."
Jim Foreman, Director of Circulation and Analytics for Staples
Download the complete paper to learn how the world's largest office supply company uses analytics to build a strategy that leads straight from insight to profitability, including:
- The five-stage path Staples follows to turn data into higher profits.
- The three forms of analytics the company uses to gain better insight into customer behavior.
- The three most successful online campaigns used by Staples.