Today's marketplace is more demanding than ever, and marketers must plan, manage and execute marketing operations more efficiently than ever. SAS® Marketing Operations Management gives marketers the decision-making and management tools they need to successfully align strategy and planning with overarching corporate goals.
Read this white paper from SAS to:
- Learn how an advanced marketing operations management solution can help align strategy and technology.
- Understand tactics for bridging the gap between strategy and execution.
- Explore an end-to-end marketing execution plan that supports objectives, responsibilities and integrated processes across the enterprise.
You'll also learn how our clients have succeeded in turning the vision of an integrated, end-to-end marketing process into reality, and strengthened marketing's role within their organization.
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