The fast-growing, multibillion-dollar online advertising industry represents a bonanza, but big challenges for online publishers remain. Amid the complexities of inventory management, intense competition, mobile challenges, and huge data volumes, legacy systems used today aren’t keeping pace.
Based on a recent webinar from the Association of National Advertisers (ANA) and SAS, this paper explores today’s best integrated tools that enable online publishers to see the value of every product in inventory, make data-driven decisions, and create opportunities that deliver the best value to the agency and advertiser customers.
Find out how analytics can help you:
- Gain a deep understanding of customer behavior and preferences.
- Maximize the impact of both paid and earned messaging.
- Create a holistic view of your business, not just channel by channel.
- Uncover high-value segments with simulation-based forecasting.
- Understand big data more simply through visualization.
• Jeff Wood, Senior Director of Intelligent Advertising, SAS
• Wilson Raj, Global Customer Intelligence Director, SAS