Analytics has become an integral part of marketing in today's most successful organizations, and the momentum continues to grow. Argyle Executive Forum's managing member and founder Jason Redlus sits down with Adele Sweetwood, Vice President of Americas Marketing for SAS, to discuss the rise of analytics in marketing and how it can help show the value of strategy.
Download this paper to learn:
- How marketing has evolved and the role analytics plays.
- Why CMOs cannot demonstrate value without analytics.
- How SAS improved its own campaign effectiveness with analytics.
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