Success in today's retail environment demands an obsession with delivering a customer experience that is not only memorable and consistent, but also relevant and timely – especially from digital fronts. Top retailers are using customer analytics to gain insights from both the online and bricks-and-mortar selling worlds to achieve an informed business strategy centered on the customer.

Read this paper to learn how you can align your strategy with customers' expectations of one seamless experience across all channels by using data accrued from multiple channels. The answers exist in the customer data to pinpoint the best opportunities, map out the best marketing actions and maximize cross-business impact – but it takes the right technology and process to reveal them.

Contributors

  • Nikki Baird, Managing Partner, RSR Research: nbaird@rsrresearch.com | @nikkibaird
  • Wilson Raj, Global Customer Intelligence Director: wilson.raj@sas.com | @wilsonraj

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