Insurers that had once been content in their roles as third-party payers are redefining themselves. They're becoming health and wellness partners to employees and groups. Payers are actively promoting medical self-responsibility, early disease detection and early intervention.
In this special report, FierceHealthPayer spoke with leading experts on what makes consumer engagement more than just a fad – and how payers can use it as a long-term strategy to reduce risk and cut costs. Whether it's with face-to-face interaction from a dedicated care coordinator or a mobile application that whispers appointment reminders in members' ears, payers are supporting members to make healthy living their lifestyle.
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