TrueCar, an innovative automotive solutions provider, needed a better method of creating fast, accurate forecasts and improving marketing efforts – one that didn’t require a large staff and could easily grow with the company.
Read this complimentary paper to learn how the company created a culture of analytics, embedding SAS® Analytics and SAS Forecasting into all facets of its organization to:
- Compile data from multiple sources in one hour versus nine.
- Forecast new car sales to within 1 percent accuracy.
- Analyze search engine marketing spending to improve profitability.