This webinar conclusions paper by Harvard Business Review explores the topic of "big data" and how companies today are mining big data to develop insights and identify micromarkets that represent opportunities for remarkable growth.

McKinsey consultants and co-authors Manish Goyal and Homayoun Hatami, along with Maryanne Hancock of the Harvard Business Review article "Selling into Micromarkets," come together to describe the steps companies can take to find new markets and create growth through big data, including an example of how one business did just that.  

Download this paper to learn more, including:

  • How big data is different from CRM and transactional data.
  • Three ways that big data can be used to improve sales and marketing.
  • Five steps to prioritizing to uncover new opportunities.
  • Why getting micromarket insights to your frontline is essential.

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