Health care reform legislation will result in more people accessing insurance as individuals rather than through employer plans. In order to manage medical expenses effectively, appeal to the new individual market, and attract and retain the right portfolio of customers in the new markets, health insurance companies must shift their business model to one that is much more focused on delivering value to the individual: the health care consumer.

In this white paper, discover the five characteristics of successful, customer-centric companies from other industries and learn key ways health insurers can adopt effective strategies in the new retail marketplace.

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