The 2012 Q3 TDWI Best Practices Report: Customer Analytics in the Age of Social Media examines organizations' current practices and future plans for customer analytics technology implementations, with a special focus on how organizations are adapting to both the data opportunities and challenges of social media networks.
The report presents insights from an extensive research survey as well as interviews with users and industry specialists in customer analytics, social media analytics, marketing, and customer intelligence. Get expert guidance on:
- How to set strategies for customer analytics and social media analytics.
- The benefits and barriers to using social media data for customer analytics.
- The best tools and techniques to use for achieving the desired business insights and results.
This excellent resource will help you better plan and execute customer analytics to achieve true business advantage and increase ROI.
About the Author
David Stodder is Director of TDWI Research for Business Intelligence. He focuses on providing research-based insight and best practices for organizations implementing BI, analytics, performance management, data discovery, data visualization, and related technologies and methods. He has chaired TDWI conferences focused on BI agility and big data analytics and has provided thought leadership on BI, analytics, information management and IT management for over two decades.