Optimizing Assortments to Reinvigorate Retail is part of RSR Research's ongoing efforts to provide market intelligence on retail technology trends and contains analysis of the business drivers, opportunities, and organizational constraints surrounding new systems and practices being used in retail merchandising.

Based on a survey of 96 retailers, the report reveals a drastic difference in the perceived value of new merchandising tools and retailers' understanding of how these tools can be effectively used to improve the product mix they put in front of increasingly empowered consumers.

Key findings include:

  • Understanding customer preferences has become retailers' top business challenge.
  • Thirty-four percent of all respondents plan to optimize their assortments against new key customers in the coming year.
  • Winners see gross-margin improvements while laggards are feeling the pain of over-promotion and inventory imbalances.

We invite you to download a complimentary copy of this in-depth report.


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