Insurers are starting to see significant business value in social media. From new ways to identify prospects and interact with customers to its effects on corporate image and employee collaboration, insurers stand to gain from this veritable data explosion.

Find out how applying business analytics to online activity creates real business value for insurers in this research report from SAS and Strategy Meets Action.

This research explores the business value of social media for insurers, including: 

  • How social media should factor in to insurers' overall business strategy.
  • Why the ability to aggregate, integrate and analyze huge data stores is crucial.
  • Where technical requirements and deployment discussions come into play.

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