As financial institutions strive to optimize profitability and growth amid a slow economy and increased regulations, the importance of delivering a perfect customer experience becomes ever more critical. This requires a deep understanding of what customers need, want and expect.
Based on the recently completed The New Dynamics of Consumer Banking Relationships study by BAI, this SAS-sponsored report will provide bank executives with insights into how to better expand core deposit relationships, including:
- Consumer needs of bank products and services.
- Perspectives on consumer segments and strategies to address them.
- Methods of applying analytics to improve marketing strategies and make better decisions.