As financial institutions strive to optimize profitability and growth amid a slow economy and increased regulations, the importance of delivering a perfect customer experience becomes ever more critical. This requires a deep understanding of what customers need, want and expect.

Based on the recently completed The New Dynamics of Consumer Banking Relationships study by BAI, this SAS-sponsored report will provide bank executives with insights into how to better expand core deposit relationships, including:

  • Consumer needs of bank products and services.
  • Perspectives on consumer segments and strategies to address them.
  • Methods of applying analytics to improve marketing strategies and make better decisions.

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