Today's grocers face mounting challenges. Numerous in-store departments, fresh food management, a mountain of SKUs and UPCs, pricing pressures, data overload and changing customer demands are all driving supermarket retailers to find a new way to build trusting relationships with customers. Top grocers have found their answer in business process optimization, fortified with insight-driven analytics.
Download this e-book to learn how retail analytics can transform the four key areas for grocers, including:
- Assortment optimization.
- Campaign planning, marketing and promotion.
- Pricing optimization.
- Demand forecasting.
You'll also read case studies and examples about some of today's top grocers and how they are using retail analytics in their own organizations to win.