The most successful marketers are ones that remain agile and open to change in order to capitalize on opportunities that aren't always planned or arrive with notice. How do some companies manage to do this so well?

In this report by Harvard Business Review Insight Center, you'll learn the details of how many of today's best performing businesses have responded to marketplace changes brilliantly, overcome huge challenges, and continue to lead their industry. A compilation of 24 articles on marketing best practices, Marketing That Works will motivate and inspire you with thought-provoking articles and stories of winning companies that include:

  • Apple
  • Coca-Cola
  • Google
  • Netflix
  • Pepsi

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