In this paper, How To Be Agile and Authentic in Real-Time Marketing and PR , David Meerman Scott discusses the power of real-time marketing and what it can do for your business. There's nothing wrong with long-term planning or investing money in marketing campaigns, but there is a decisive advantage for those who have the speed and agility to engage the marketplace when it's ready.

Download this paper now to learn the value of real-time opportunities and the four steps you should take to integrate real-time marketing into your own processes. 

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