The focus for marketers is no longer about just creating awareness, but taking actions that will drive profitable revenue growth.

This paper summarizes the recent webinar Marketing Measurement: Less Talk + More Action = Better Results, featuring social guru, business leader and author Katie Paine and SAS Customer Intelligence Product Manager John Bastone. Together, they discuss how to find opportunities through better listening and what organizations need to measure for maximum profitability. This paper will give you great insights into:

  • Why organizations are failing to reap value from social media.
  • The technology that helps master measurement. 
  • Five best practices for getting the most from social media.

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