If you're feeling overwhelmed about analyzing and understanding all the unstructured data related to your business, this white paper will empower you with knowledge – providing the key concepts regarding text analytics and how marketing organizations can use it to draw important, relevant information from social media.

Jim Sterne, an internationally known writer and speaker on electronic marketing and customer interaction, wrote this paper for marketing professionals who want to understand the practical side of text analytics as a competitive advantage. This is neither a technical treatise nor a how-to handbook. It is a relevant guide to a rapidly changing technology that can have a direct impact on your sales top line and financial bottom line.

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    SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market.