This research paper focuses on how customer analytics can help retailers achieve “cross-channel synchronization” for stronger brand impact, increased revenue growth and personalized shopping experiences. For that reason, 48.6 percent of the retailers surveyed for this report will add customer analytics features and functions to their mobile marketing initiatives by the end of 2011.
The reality is that it's no longer enough to fill shelves with desirable products. Today, retailers need to know precisely when and where to make those products available — in stores, social media platforms, third-party platforms, the retailer's own website, third-party websites, mobile apps or third-party mobile services. Can anyone say channel proliferation?
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