Today's health care marketplace is continuously evolving – most recently in response to the impact of health reform laws as well as emerging technologies and social media. Health plans are compelled like never before to refocus their member outreach efforts to remain competitive and relevant in the eyes of Web-savvy members. This e-book conveniently consolidates a variety of articles that cover timely topics on how to:
- Turn social media into an effective recruitment tool.
- Communicate more effectively with member relationships in mind.
- Create personal health coaching programs.
- See health reform as an opportunity to educate and build retention.
Want to learn more?
- Visit our health insurers page.