With millions of interactions occurring across a mix of channels every day, there's a wealth of customer and business information to be found – but organizations are still struggling to understand, measure and capitalize on this budding insight. The game has changed and counting clicks no longer works.
Measure What Matters: Redefining Marketing Success in the Digital Age is a three-part series that provides:
- Fresh, new ways to approach marketing measurement that maximizes profitability.
- The most effective tools to track, analyze and improve marketing performance.
- A compelling story of how a national retailer achieved huge success by listening to their customers and acting on that insight.
Register for each webinar or podcasts below
How to Find the Most Profitable Growth Opportunities
Marketing executives from Staples and Chico’s FAS share their approaches to customer analytics and provide great insight into why their strategies have been so successful, their view of what’s to come, and how these top companies find opportunities others might miss through customer analytics.
Marketing Measurement: Less Talk + More Action = Better Results
On-Demand Webinar, Presented by AMA
In today's increasingly data-driven world, marketers have never been more accountable for justifying every dollar of expense and proving how their initiatives are driving profitable growth for the organization. Join social measurement guru Katie Paine for an enlightening discussion on what organizations need to measure for maximum profitability and how to find opportunities through better listening.
Marketing Measurement Solutions to Drive Better Results
To compete, you need marketing tools that enable you to effect change and improve performance and profitability. Learn why top-performing businesses are turning to social media analytics, customer experience analytics, real-time decision management, digital marketing and marketing automation – and why these solutions are key to customer engagement and creating the most relevant marketing offers.