Catalina Marketing, the global leader in targeted marketing and shopper-driven media, has mastered the use of technology to deliver offers to customers that matter most to them. This paper summarizes the key points from a SAS sponsored webinar featuring Catalina Marketing and gives readers excellent insight into how the organization uses analytics to effectively target customers and achieve remarkable results – in spite of some very big challenges.

Download this paper and learn more about Catalina Marketing’s successful marketing strategy, including why: 

  • Relevance is central to a successful marketing strategy in today's multichannel world.
  • Customer analytics are essential to creating offers that help you attract and keep the most profitable customers.
  • Technology is critical to building a great brand and product loyalty.

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