Some may have expected digital marketing to eliminate mass marketing; instead, it has converged with direct marketing. Mass marketing still has value, but only if you can use that information to create more relevance for the individual customer. And that requires marketing automation.
Download this paper to better understand the value of an automated multichannel campaign management (MCCM) solution, including how marketers improve real-time dialogues with customers when and where they choose to engage. This paper also serves as an excellent guide for selecting the best automated MCCM solution for digital marketing, including:
- Which functionality is necessary.
- The current state of MCCM solutions.
- How MCCM will improve how business uses social media.