Social media possesses tremendous potential to drive incremental revenue for retailers. It's proven to be effective for retail engagement, as consumers are increasingly using Facebook, Twitter and the like to send and receive feedback throughout the purchase process.
But smart retailers are taking things a step further. They're realizing they can use social media analytics (SMA) to fuel business success in a channel that's growing and strengthening daily.
In this research report from SAS and Retail TouchPoints, you'll learn how advances in SMA are allowing retailers to capture online conversations and learn about shopping preferences, offer targeted promotions, use social sites as a new shopping channel and more.
Key topics include:
- How can social media analytics help a retail brand?
- What are the three key capabilities of social media analytics?
- Which four social media trends should retailers watch for in 2011?