While grocers were the pioneers in data collection, through UPC and loyalty cards, they have been relatively late to adopt analytics, especially compared with other retail channels. Part of the challenge of adopting an analytics strategy is due to the fact that many grocers differ in their interpretation of how to use analytics to power their business decisions.
This article offers survey results from more than 130 grocery executives on how small and midsize chains are actually putting analytics into practice to generate promotional pieces, avoid having duplicate products on the shelf, reduce inventory costs and reconnect with customers.
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