ADMS is one of the largest direct response marketers of life, credit, supplemental
health, specialty insurance and fee-based products. Considered a leader in data-driven marketing, the company uses strategic segmentation methods such as direct mail, inserts, Internet, point of sale, print, television and telemarketing.

This conclusions paper gives the highlights of a webinar sponsored by SAS, where marketing science specialists from AEGON Direct Marketing Services, Inc. described how optimization has helped the organization drive higher campaign returns from existing models and resources.

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