Canadians have big expectations when it comes to marketing – and by and large, Canadian businesses are missing the opportunity to increase loyalty by not living up to these expectations. Notably, the vast majority of Canadians (73%) say that when they give a company personal information they expect the company to tailor offerings and deals in return. Unfortunately, only 37 per cent of those who reveal personal information say they get more personalized marketing as a result.
These are just some of the findings of a recent SAS/Leger Marketing survey. Register now to access the full report along with insights from SAS on how to ensure your marketing hits the mark.
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Lori Bieda, Executive Lead for Customer Intelligence, SAS Americas, takes a deeper look at the survey results and how Canadian companies can use analytics to best meet the needs of consumers, thereby helping ensure their marketing campaigns are as successful as they can be.
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