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Understanding the Mobile Consumer

Realizing the Opportunities With Analytics

About this paper

It’s hard to ignore the allure of mobile and its role in consumers’ everyday lives. It is both powerful and immediate, with apps that perform virtually every function imaginable. And with 257 million mobile phone users in the US alone, revenues at stake are substantial. As consumers become more mobile, businesses must respond. But according to this study by Northwestern’s Kellogg School of Management and SAS, these organizations are in large part, unprepared to meet their customers’ mobile expectations. Read the full report to learn more about the challenges inherent in mobile, and the great opportunities that lie ahead. 

About SAS

SAS is the leader in analytics. Through innovative analytics, business intelligence and data management software and services, SAS helps customers at more than 80,000 sites make better decisions faster. Since 1976, SAS has been giving customers around the world THE POWER TO KNOW®.

 

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