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White Paper

The Total Economic Impact of SAS Customer Intelligence Solutions – Marketing Operations Management

A commissioned study conducted by Forrester Consulting

About this paper

When organizations make an investment in technology, ROI is key. This Forrester report prepared for SAS confirms that SAS® Marketing Operations Management delivers value to organizations looking to improve marketing operations effectiveness. Download this free report to learn how a $2B consumer packaged goods (CPG) firm using SAS Marketing Operations Management was able to streamline marketing operations, lower product costs, improved marketing accountability, and avoid third-party imaging costs by creating a central repository.

Sobre o SAS

SAS é o líder de mercado em Analytics. Por meio de soluções analíticas inovadoras, voltadas para a inteligência do negócio e gerenciamento de dados, a companhia ajuda seus clientes em mais de 75.000 localidades a tomarem decisões de forma rápida e assertiva. Desde 1976, o SAS fornece aos clientes ao redor do mundo THE POWER TO KNOW® (O Poder do Conhecimento).

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