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The Power of Synchronizing Marketing Operations and Campaign Management

About this paper

Companies that develop an integrated marketing management strategy will see higher returns on marketing investments (ROMI) than those that don't – as much as 50 percent higher, by some analyst estimates. As CMOs are more accountable than ever for results, a 50 percent lift in ROMI would be heady news. But with so many multichannel campaigns, disparate data sources and point solutions, is such synchronization even possible? Yes, says Wilson Raj of SAS. The wins go to the organizations that successfully synchronize marketing operations and campaign management with an overlay of analytic intelligence. In a webinar presented by SAS and the AMA, Raj presents practical steps and technology options to evolve to this transcendent state.

Sobre o SAS

SAS é o líder de mercado em Analytics. Por meio de soluções analíticas inovadoras, voltadas para a inteligência do negócio e gerenciamento de dados, a companhia ajuda seus clientes em mais de 75.000 localidades a tomarem decisões de forma rápida e assertiva. Desde 1976, o SAS fornece aos clientes ao redor do mundo THE POWER TO KNOW® (O Poder do Conhecimento).

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