SAS | The Power to Know
cq5dam.thumbnail.319.319
White Paper

Optimizing Patron Value in Gaming

How SAS for Patron Value Optimization helps you glean competitive advantage from deeper patron insight

About this paper

Casinos are no longer strictly gaming establishments, but offer a wide range of other entertainment options like restaurants, spa, golf, theater and shopping. Patrons have more choices than ever before, and more incentive to "shop around" for the organization that best matches their desires. Gaming companies need to match patrons' increasingly selective spending habits with highly targeted offers that demonstrate an understanding of preferences and value. To ensure these offers strike the right financial balance to drive profits, gaming companies must base their campaigns on a true understanding of patron worth, both today and in the future. Find out how SAS can provide a 360-degree view of the patron, which is essential to achieving this vision.

Sobre o SAS

SAS é o líder de mercado em Analytics. Por meio de soluções analíticas inovadoras, voltadas para a inteligência do negócio e gerenciamento de dados, a companhia ajuda seus clientes em mais de 75.000 localidades a tomarem decisões de forma rápida e assertiva. Desde 1976, o SAS fornece aos clientes ao redor do mundo THE POWER TO KNOW® (O Poder do Conhecimento).

Já tem um Perfil SAS? Realize o preenchimento automático deste formulário. Entrar

*
*
*
*
 
*
*
 
 

Back to Top