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Marketing Sciences: Managing the New Mix

About this paper

For decades, the pharmaceutical industry has relied on face-to-face office sales calls and other forms of direct contact with health care professionals. But digital media, The Sunshine Act and new players are all necessitating rapid change in promotional mix. Leaders in marketing sciences recently shared with TGaS how they currently operate and the challenges of dealing with the new marketing mix. This paper describes those insights and offers some practical recommendations to help your organization adjust to the new marketing business environment and successfully manage the new mix by taking advantage of the efficiencies offered through data management and advanced analytics.

Sobre o SAS

SAS é o líder de mercado em Analytics. Por meio de soluções analíticas inovadoras, voltadas para a inteligência do negócio e gerenciamento de dados, a companhia ajuda seus clientes em mais de 75.000 localidades a tomarem decisões de forma rápida e assertiva. Desde 1976, o SAS fornece aos clientes ao redor do mundo THE POWER TO KNOW® (O Poder do Conhecimento).

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