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White Paper

Marketing Automation Drives Sports Fan Engagement

Pro Soccer League Takes Contact Strategy to the Next Level

About this paper

Why settle for sending out static emails when you could do something much more engaging to reach your audience? Major League Soccer (MLS) knew it could be more successful if it could reach out to fans with personalized information that matched their geolocation, club affinity and more. But to do it, MLS first had to build a good fan database. Turning to SAS for help, MLS used predictive analytics and data mining to build the database and get a better understanding of what its fans really wanted. Based on these insights, SAS and MLS developed an automated marketing program that strengthened fan engagement while increasing ticketing and merchandising opportunities for MLS clubs.

Sobre o SAS

SAS é o líder de mercado em Analytics. Por meio de soluções analíticas inovadoras, voltadas para a inteligência do negócio e gerenciamento de dados, a companhia ajuda seus clientes em mais de 75.000 localidades a tomarem decisões de forma rápida e assertiva. Desde 1976, o SAS fornece aos clientes ao redor do mundo THE POWER TO KNOW® (O Poder do Conhecimento).

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