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White Paper

Marketing and Compliance: Playing It Safe

Employing marketing operations to handle regulatory requirements and compliance risk

About this paper

While marketers specialize in articulating their company's position through branding and external media, when it comes to conveying those messages to colleagues or departments across the enterprise, they tend to be far less effective. This lack of communication entails severe risks, which may include ruining a company's reputation, compromising brands and causing financial losses. To make matters worse, conventional automation systems execute ill-conceived or risky measures much faster than manual methods ever could, thus multiplying the negative effects of those actions. This white paper examines how taking advantage of the intelligent marketing management solutions available today can provide marketing organizations with a much easier path to compliance ... and to the legal certainty that they need.

Sobre o SAS

SAS é o líder de mercado em Analytics. Por meio de soluções analíticas inovadoras, voltadas para a inteligência do negócio e gerenciamento de dados, a companhia ajuda seus clientes em mais de 75.000 localidades a tomarem decisões de forma rápida e assertiva. Desde 1976, o SAS fornece aos clientes ao redor do mundo THE POWER TO KNOW® (O Poder do Conhecimento).

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