SAS | The Power to Know
cq5dam.thumbnail.319.319
White Paper

Loyalty, Rewards and Value: What Do We Want from Our Customers?

About this paper

Loyalty and reward programs are typically designed to achieve four objectives: increase customer spending, improve retention, maintain competitive position and get new customer data. But do these programs actually achieve those aims? There's no doubt that today's programs yield useful customer data, but what about the other objectives? As membership in such programs continues to increase, many firms are left wondering whether their programs buy loyalty and increase customer value, or simply add costs without securing repeat patronage. That was the topic of a webcast sponsored by the Cornell University Center for Hospitality Research and SAS. This paper provides a summary of that webcast.

Sobre o SAS

SAS é o líder de mercado em Analytics. Por meio de soluções analíticas inovadoras, voltadas para a inteligência do negócio e gerenciamento de dados, a companhia ajuda seus clientes em mais de 75.000 localidades a tomarem decisões de forma rápida e assertiva. Desde 1976, o SAS fornece aos clientes ao redor do mundo THE POWER TO KNOW® (O Poder do Conhecimento).

Já tem um Perfil SAS? Realize o preenchimento automático deste formulário. Entrar

*
*
*
*
 
*
*
 
 

Back to Top