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White Paper

How to be Agile and Authentic in Real-Time Marketing and PR

Practical, candid and timely advice from David Meerman Scott, Marketing Strategist and Leadership Speaker

About this paper

See an opportunity. Seize the opportunity. Do it now, while the story is still hot. Long-term campaign planning is fine and well, but if that's where you put all your focus, you will miss powerful opportunities to draft off of what's going on right now. This is according to David Meerman Scott, author of the Wall Street Journal best-selling book, "Real-Time Marketing & PR: How to Instantly Engage Your Market, Connect with Customers, and Create Products that Grow Your Business Now." This white paper includes practical, candid and irreverent advice from Scott on what it really means to be real time in marketing and PR.

Sobre o SAS

SAS é o líder de mercado em Analytics. Por meio de soluções analíticas inovadoras, voltadas para a inteligência do negócio e gerenciamento de dados, a companhia ajuda seus clientes em mais de 75.000 localidades a tomarem decisões de forma rápida e assertiva. Desde 1976, o SAS fornece aos clientes ao redor do mundo THE POWER TO KNOW® (O Poder do Conhecimento).

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