About this paper
Ever wondered exactly how much of a role your marketing investments play in generating revenue after campaigns? After one of its well-received marketing campaigns, Dell decided to look outside of the usual places to answer the question: "Was the campaign successful?". Turning to analytics, Dell learned which factors truly influenced its revenue increase – and by how much. The results revealed that many factors in addition to marketing – like sales investments, product quality and support – also had a major influence on revenue. Clearly, data and marketing analytics are crucial to showing the full picture of all the factors that play a role in sustaining success.
Sobre o SAS
SAS é o líder de mercado em Analytics. Por meio de soluções analíticas inovadoras, voltadas para a inteligência do negócio e gerenciamento de dados, a companhia ajuda seus clientes em mais de 75.000 localidades a tomarem decisões de forma rápida e assertiva. Desde 1976, o SAS fornece aos clientes ao redor do mundo THE POWER TO KNOW® (O Poder do Conhecimento).