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White Paper

Release Higher Performance Through Business Analytics

Industry leaders weigh in on how pharmaceutical companies can exploit predictive analytics to improve their commercial programs

About this paper

The pharmaceutical industry is facing trends that will continue to erode profitability if the sales and marketing model does not change. Prevailing market forces, regulatory constraints and the scrutiny of senior management make it more critical than ever to show results—fast. But how do you determine which actions will most effectively build brand equity, accelerate the path from product launch to peak sales, maintain physician loyalty and contribute to the overall company mission? In this white paper, industry leaders weigh in on how pharmaceutical companies can exploit predictive analytics to improve their commercial programs.

Sobre o SAS

SAS é o líder de mercado em Analytics. Por meio de soluções analíticas inovadoras, voltadas para a inteligência do negócio e gerenciamento de dados, a companhia ajuda seus clientes em mais de 75.000 localidades a tomarem decisões de forma rápida e assertiva. Desde 1976, o SAS fornece aos clientes ao redor do mundo THE POWER TO KNOW® (O Poder do Conhecimento).

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