SAS | The Power to Know
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White Paper

Game-Changing Analytics

How IT executives can use analytics to create innovation and business success

About this paper

Companies fight every day to defend their markets, find and keep their customers, and grow in the face of intensifying competition. To keep pace, executive teams and boards are expecting their CIOs to do more to help their businesses thrive and excel. But where should CIOs' focus be as they lead their organizations forward? According to Eric Williams, Retired Chief Information Officer at Catalina Marketing Corporation, the dominant trend pointing the way forward is speed of knowledge – about the business, markets and customers. Analytics enables speed of knowledge and the associated business agility, rapid decision making and innovations that enhance competitiveness. In this paper, find out why speed of knowledge is so critical to business success – and why CIOs that lead their organizations to invest in it become trusted strategic advisors.

Sobre o SAS

SAS é o líder de mercado em Analytics. Por meio de soluções analíticas inovadoras, voltadas para a inteligência do negócio e gerenciamento de dados, a companhia ajuda seus clientes em mais de 75.000 localidades a tomarem decisões de forma rápida e assertiva. Desde 1976, o SAS fornece aos clientes ao redor do mundo THE POWER TO KNOW® (O Poder do Conhecimento).

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