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Últimos Insights e Artigos

Lessons from the track
ARTIGO

Inteligência analítica como perspectiva para o mercado financeiro

Com a concorrência de mercado cada vez mais acirrada e diante de um cenário econômico desafiador é fundamental que as empresas busquem diferenciais estratégicos. Diante desse contexto, o uso de soluções analíticas tem se tornado um caminho bastante eficaz para a valorização dos negócios.

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O que é um cientista de dados?
INSIGHT

O que é um cientista de dados?

Cientistas de dados são uma nova geração de especialistas analíticos que têm as habilidades técnicas para resolver problemas complexos – e a curiosidade de explorar quais são os problemas que precisam ser resolvidos.

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Why your brain needs data visualization
ARTIGO

Porque seu cérebro precisa de visualização de dados

O cérebro humano é incapaz de processar mais de um valor de cada vez, quem dirá centenas, milhares, milhões ou bilhões. No entanto, as informações podem esclarecer as práticas, orientação e visão de seus negócios. Felizmente, há algo para ajudar seu cérebro não apenas a imaginar as informações de sua corporação, mas a consumi-las.

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Big data: Ready for takeoff?
ARTIGO

Quatro maneiras que o Walmart utiliza Analytics para entender seus clientes

De atividades online, compras nas lojas físicas e menções em redes sociais, o Walmart é o varejista com o maior número de interações com clientes no mundo.

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Article Three building blocks that bring analytics from the tech business to the insights business
ARTIGO

Três pilares que trazem analytics das áreas de tecnologia para dentro das áreas de negócio

A evolução das equipes analíticas mostra a importância de integrar os insights e os dados em todas as diretorias – não importa onde você se senta.

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Lessons from the track
ARTICLE

Lessons from the track

If you think analytics is hard, try being a nonrunner training for a marathon. Here are some masterful tips on running the best analytics enterprise possible; even when faced with difficult, sweat-inducing decisions.

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Industrialize you analytics
ARTICLE

Industrialize your analytics today

With an analytics factory, you can connect widespread, unfocused efforts while "industrializing" your analytics life cycle. You’ll also be bringing efficiency and value to the process by scaling analytics production.

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Analytics drives innovation
ARTICLE

Analytics drives innovation

Innovation is not as elusive as you might think. But it does require a clear, strong link between an organization's strategy and analytics. Read about three distinct analytics maturity stages that an organization must reach before true innovation can become part of its culture.

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Putting 'I' back in CIO
ARTICLE

Putting 'I' back in CIO

CIOs have an opportunity to reconnect with business units through analytics and big data. How? IDC research reveals there are four things you can begin doing today to show your strategic value for years to come.

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From lab to life
ARTICLE

From lab to life: five tips for operationalizing analytics

Don't think there is a cultural component to good model design? Think again. Find out why you shouldn't begin to build a model until you've identified and educated your supporters.

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10 design elements to consider before building an analytical model
ARTICLE

10 design elements to consider before building an analytical model

You wouldn't build a house without a design or blueprints. Why would you start building analytical models without some idea of what those models need to accomplish? Considering these design tenets now will make your job less stressful later.

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Advocating for an analytics culture
VIDEO

Advocating for an analytics culture

Before rushing headlong into transforming your organization, take five minutes and view this video on four things to consider before taking your first steps.

View the video


SAS Academic Day 2013
ARTICLE

How do you get buy-in for major analytics projects?

You need a way to display prototypes to show stakeholders how your ideas will make a difference. Lenovo's analytics chief Anthony Volpe calls it an "innovation theater." Data visualization is required. Popcorn is optional.

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Article Three Key Steps for Analyzing Social Media Sentiment
ARTICLE

Three key steps for analyzing social media sentiment

Text analytics experts used more than 68,000 tweets related to NCAA Final Four predictions to identify clusters of fans from across the US and in the process revealed some interesting implications for your organization.

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Thornton May
ARTICLE

10 tips for analytics success

Do some crystal-ball gazing with Thornton May, a futurist with some bright ideas on how you and your organization can succeed in all your analytics endeavors.

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Colin Powell
ARTICLE

The advantages of an analytics culture

Gen. Colin Powell and SAS experts focus on the topic of culture and how to change an organization’s DNA to meet the challenges of this brave, new analytics world.

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article-What-steering-a-new-motorist
ARTICLE

What coaching a new driver and developing an analytics culture have in common

Want to create a strong analytics culture in your organization? Here are eight tips that also work for teaching new drivers the rules of the road.

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article-Skip-the-fire-drills-Using-a-modeling-approach-to-become-more-data-driven
ARTICLE

Skip the fire drills

Stop reinventing the wheel each time someone in your organization rings an alarm bell. Think people, process, technology and culture if you want to create repeatable models.

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7 analytics habits of highly effective CIOs
ARTICLE

7 analytics habits of highly effective CIOs

Analytics acheivers are organizations that place a high value on analytics and use it as a strategic asset. Find out if you have what it takes to make it in the big-data league.

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Article Careers in Analytics
ARTICLE

Amplify your data career with analytics

If you're interested in a career in analytics, you'll need to consider if you have the temperament to match. Discover the questions you need to ask yourself, the first steps to set you on the right path and obstacles to avoid.

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Business Analytics Centers of Excellence
ARTICLE

How does a center of excellence really work?

At the Cincinnati Insurance Companies, analytics is bridging the gulf between IT and business units and leading by example to form common measures and objectives.

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Big data: Ready for takeoff?
ARTICLE

Big data: Ready for takeoff?

Insurers have lots data. With that data, Blue Cross and Blue Shield of NC is using analytics to better engage its customers to improve their health and the company's products and services.

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Business people at a conference
BLOG

15,800 steps over 7.46 miles, and I’ve only just begun…. Health care is BIG!

Highlights of the HIMSS conference. Read about patient-centric care, the power of analytics and how much walking it takes to make it around the exhibit hall to get the big picture on the current state of health care.

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article How to create your own organizational think tank
ARTICLE

7 tips for building a team of analysts who will transform your business

Analytics today is about looking to the future for answers. Two retail analytics leaders share their ideas for creating a smart team of diverse experts to shape your strategic focus.

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Article Assessment Analytics Insights
ASSESSMENT

Five minutes could save you millions

How proficient are you with analytics? How do you stack up against industry peers? Identify your analytical strengths, and discover areas that need improvement, using eight benchmarks.

Find out how you compare


Predictive Analytics Retail
ARTICLE

Retailers aren't predictive enough

A new report from Retail Systems Research suggests retailers aren't looking at predictive analytics with as much urgency as they should be.

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Article UPS
VIDEO

UPS loves logistics … and analytics. Find out why.

Ever wondered what backs the intricate sorting, delivery and route process behind your receipt of a UPS package? See how the package delivery company moves from descriptive to predictive to prescriptive analytics in this video.

Watch the video


article Educating informed "intuitants",78467915
ARTICLE

What's an 'informed intuitant'? And how do you educate one?

Today’s knowledge worker and future senior leader should be an “informed intuitant,” says Dr. Jay Liebowitz of the University of Maryland University College. Read more about a skill set that combines analytics and intuition – and how you can better develop it.

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article Drive performance with faster, better data visualization tools - that anyone can use,78467915
ARTICLE

Data visualization: A wise investment in your big data future

Data visualization technologies can help the practice of data-driven decision making really take hold. But putting data visualization software in the hands of business users? Is it crazy – or crazy smart?

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Sugestão de Blogs

SAS Voices

SAS Voices

Acompanhe discussões com especialistas do SAS e compartilhe ideias com outros clientes.

All Analytics

All Analytics

Visite a comunidade e fique por dentro das discussões sobre data management, business intelligence e analytics.

Customer Analytics

Customer Analytics

Procurando como melhorar a forma como você e o mercado e se comunicam com os clientes? Junte-se as discussões sobre questões de negócios relacionados com o cliente.

 

Subconscious Musings

Subconscious Musings

Dos salões do R&D, para as salas de diretoria de clientes em todo o mundo - em diferentes indústrias e disciplinas analíticas - os blogueiros do Subconscious Musings compartilham o que está em suas mentes e convidam você a responder como está o seu.

 

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