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The success of your Web presence hinges on your ability to get the right offers to the right customers at the right time. How do you know if you're doing it right? And how can you make it better?
| In the Spotlight |
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SAS expert featured on CNA TV, Singapore
Customer Intelligence Global Strategist Jeff Gilleland explains the value of advanced customer analytics in this "Industry Watch" segment. (Requires Windows Media Player) |
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The SAS Web Analytics solution delivers accurate, up-to-date information on your entire Web presence, answering critical questions such as:
- Which marketing messages are getting the most response?
- Who is visiting your site?
- Where do they go once they arrive?
- How long do they stay?
- Are they buying?
- If not, why not?
- If so, will they buy again?
- And more.
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The solution turns high volumes of Web data into key metrics specific to your business, enabling you to determine the success of your online operations and to proactively refine business strategies as needed. By monitoring strategic key performance indicators (KPIs), you can identify the drivers that influence your bottom-line results, giving you an accurate picture of how well you're achieving your business objectives at every point in the process. And you can use this knowledge to make critical changes in your e-business strategy that will improve the customer experience and, as a result, your overall success.
SAS Solutions OnDemand
For customers in the Americas, SAS provides the option to host your application as a service. With SAS Solutions OnDemand, you simply send your data to SAS, and we apply our unsurpassed analytic capabilities. Then we send a variety of reports back to you. The hosted version of SAS Web Analytics even lets you access SAS’ analysis and reporting capabilities as if the solution were locally installed.
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Industries
Activity-Based Management
