The Breakthrough Company Roundtable with Keith McFarland – Online Press Kit

May 6 , 2008, SAS World Headquarters, Cary, NC

News Announcement | Videos | Related Announcements | Bios & Photos | About SAS

News Announcement

SAS and The Staubach Company "walk their talk" (May 8, 2008) – A capacity crowd at SAS world headquarters Tuesday heard that growing a company past its entrepreneurial roots, while unusual, isn't impossible. That was the message Keith McFarland, author of best-selling book The Breakthrough Company: How Everyday Companies Become Extraordinary Performers, brought to nearly 400 area business people.

Videos

Keynote presentation by Keith McFarland. (30 min.)
Panel discussion with Roger Staubach, Greg O'Brien, Dr. Jim Goodnight and Keith McFarland. (58 min.)
Keith McFarland and Jim Goodnight discuss the nature of breakthrough companies. (7 min., Video courtesy Fox News)
Carolina Business Review: Breakthrough Companies, Part 1 (27 min.)
Carolina Business Review: Breakthrough Companies, Part 2 (27 min.)

All videos require Windows Media Player.

Related Announcements

SAS to host 'Breakthrough' author Keith McFarland (April 22, 2008) – McFarland, whose book The Breakthrough Company: How Everyday Companies Become Extraordinary Performers debuted at No. 1 on the Wall Street Journal's best-seller list, will share insights and evidence he gained during five years of research. He found that most companies stay small only one-tenth of 1 percent of companies exceed US$250 million in annual sales. SAS, with revenues exceeding $2 billion, bucked the trend and is one of nine companies cited in the book.

Stellar SAS performance in five-year study earns BI leader mention in New York Times best-seller (January 30, 2008) – SAS makes analytical software that supports critical business decisions and life-altering research discoveries around the world. But its oft-reported corporate culture, highlighted on The Oprah Winfrey Show and CBS' 60 Minutes, gets much of the limelight. Keith McFarland's new best-seller, The Breakthrough Company: How Everyday Companies Become Extraordinary Performers, suggests SAS should be equally known for its impressive customer focus and unparalleled growth.

Bios & Photos

Keith McFarland Author, The Breakthrough Company Bio (PDF, 36KB) High-res photo (ZIP, 1.81MB)	Jim Goodnight CEO, SAS Bio High-res photo (ZIP, 1.73MB)
Roger Staubach Executive Chairman, The Staubach Company Bio (PDF, 64KB) High-res photo (ZIP, 140KB)	Greg O'Brien Chief Executive Officer, The Staubach Company Bio (PDF, 61KB) High-res photo (ZIP, 2.0MB)