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David Hughes
Vice President
Asia Pacific Operations
As the Vice President of Asia Pacific Operations for SAS, David Hughes is responsible for managing operations, developing new business, and implementing business practices that support SAS' Pan-Asian and global initiatives. Named to this role in April 2009, he is committed to listening to customers and understanding their unique business needs, accelerating SAS' total software revenue growth and increasing profitability in more than 31 regional offices. The position is based in SAS' Singapore office.
Hughes' history with SAS spans 15 years. Most recently Vice President, Sales, for SAS Canada, his leadership and proven track record were critical in that country's incremental annual growth, which helped to establish significant market share across multiple industries. During his tenure, Hughes' extensive industry experience allowed him to develop a strong infrastructure and recruit top talent, strengthening sales performance and making SAS Canada one of SAS' most successful subsidiaries.
Hughes majored in English at the University of Ottawa and has more than 25 years of experience in sales and executive leadership. Prior to joining SAS, he held positions at Digital Equipment Corporation and the Thomson Corporation.
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About SAS
