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Carl Farrell
Executive Vice President
SAS Americas
Carl Farrell is the Executive Vice President, SAS Americas and is responsible for sales in the United States, as well as all SAS operations in Canada, Latin America and the Caribbean.
Farrell is known for his hands-on, direct approach to managing sales operations and for his open management style. Farrell joined SAS in 2002 to lead the company's Canadian operations. During his six-year tenure, the region's revenue grew more than 96 percent while achieving sustainable profitability, making Canada one of SAS' five top-performing subsidiaries. In 2005, Farrell took responsibility for Latin American operations and grew revenues by 91 percent. Last year the combined Canada/Latin America business unit was the fastest growing division in SAS.
As head of US sales, Farrell is responsible for driving sales growth in the US market, guiding sales strategy and operations, building and maintaining strong customer relationships, and integrating with other customer-facing SAS business units such as marketing and professional services. As head of Canada and Latin America operations, Farrell directs all business functions within the subsidiaries, including sales, professional services, finance, marketing, human resources and operations.
In recent years, Farrell oversaw construction of SAS Canada's new headquarters, Toronto's first commercial building registered with the LEED (Leadership in Energy and Environmental Design) program. He shares the view of the importance of work/life balance that has become a SAS hallmark.
Farrell has more than 20 years of experience in the software industry spanning product development, consulting and sales. He has utilized this experience to successfully create and grow business units for organizations operating in Europe, Asia, Latin America, USA and Canada.
Prior to joining SAS, Farrell held senior executive positions at JBA International, J.D. Edwards, JBA Holdings, Idiom Technologies and Vignette Corporation.
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