SAS | The Power to Know
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White Paper

The Power of Personalizing the Customer Experience

Creating a Relevant Customer Experience from Real-Time, Cross-Channel Interaction

About this paper

Today’s consumer marketplace is extremely complex. Offers, advertisements and marketing messages are being sent from every possible direction – bombarding our senses and often overwhelming our lives. In an ideal world, from a consumer perspective, we would receive messages that are tailored, relevant and timely – and offered to us based on our actions and behaviors in the past – or better yet, how we might act or behave in the future. These offers would be consistent regardless of the channel that is being used. If we did in fact receive only those offers and not all of those irrelevant messages, how much better would our lives be? It would be one less trip to the trash can, one less click on the delete icon, and one less read of something insignificant – that’s for sure.

About SAS

SAS is the leader in analytics. Through innovative analytics, business intelligence and data management software and services, SAS helps customers at more than 80,000 sites make better decisions faster. Since 1976, SAS has been giving customers around the world THE POWER TO KNOW®.

 

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