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White Paper

Getting to Why in Multichannel Marketing Attribution

About this paper

As digital channels continue to become the primary communication point for more and more consumers, the success of brands will depend upon their ability to translate data generated from digital customer activity into consumer insight. Those companies that can gather detailed data from the Web and other sources, analyze it to generate insights, and swiftly act upon those insights will have huge competitive advantages.

Think about your own business. In the past, you probably used marketing channels and tactics to just deliver messages. But today, they have to reach consumers earlier and more often within purchase processes, facilitate authentic conversations between brands and consumers (and on each consumer’s terms, no less), and provide highly targeted offers at just the right time. And if the timing or messaging is off, then customers will move on. If it’s just right, then customers will buy, engage, and even advocate for your products and brands.

About SAS

SAS is the leader in analytics. Through innovative analytics, business intelligence and data management software and services, SAS helps customers at more than 80,000 sites make better decisions faster. Since 1976, SAS has been giving customers around the world THE POWER TO KNOW®.

 

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