SAS | The Power to Know
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White Paper

Big Digital Data

Analytic Visualization and the Opportunity of Digital Intelligence

About this paper

Digital-savvy consumers today have high expectations when it comes to how brands interact with them. For example, they expect that the companies they engage with and buy from understand their preferences – regardless of the interaction channel. They expect them to provide a nonintrusive, yet personalized experience that adds value every step of the way.

In “Predictions 2014: The Year of Digital Business,” Martin Gill of Forrester Research talked about the challenges and trends facing executives as they grapple with how to help their businesses make the transition to digital, often in the absence of a defined digital leadership role. The vast majority of executives expect their digital budgets to grow this year, and more than half expect to spend more on innovation.

About SAS

SAS is the leader in analytics. Through innovative analytics, business intelligence and data management software and services, SAS helps customers at more than 80,000 sites make better decisions faster. Since 1976, SAS has been giving customers around the world THE POWER TO KNOW®.

 

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