SAS has established itself as the de facto leader for customer intelligence
SAS, which excels at helping marketers give customers what they want, when and how they want it, has been named a leader in The Forrester Wave™: Cross-Channel Campaign Management, Q2 2016. SAS' advanced marketing analytics solutions are designed to help marketers create better campaigns to serve and retain customers.
"The customer is king," said Wilson Raj, Global Director of Customer Intelligence for SAS. "For brand marketers, that means crafting an exceptional customer experience is priority one. SAS enables brands to unify data, analytics and real-time marketing activities. That helps us understand what our customers want and deliver the most relevant offer."
In the age of the customer, B2C marketers must assemble marketing technology ecosystems that drive contextually relevant customer experiences. It’s no longer good enough to simply send a one-off message or deliver inconsistent content: Today’s campaigns must spark continuous cycles of interaction that build a foundation for long-term loyalty and engagement.
The Forrester Wave™: Cross-Channel Campaign Management, Q2 2016